GREEN GLASS

Creating a brand for a small business focused on creating a curated experience for couples.

Green Glass* offers a distinctive plant and sip experience designed exclusively for couples seeking shared moments. In each carefully curated 2-hour session, each half of the couple engages in the art of planting and pot decorating while indulging in thoughtfully selected alcoholic beverage flights. Green Glass creates an intimate atmosphere where couples can unwind, connect, and cultivate both their love for greenery and each other.

The Challenge

Designing a standout brand for a business that brings couples closer through curated drinks and planty crafts.

My goal was to create a modern, aesthetic brand that personified the high end, romantic experience that customers can expect from such a unique date night experience. Inspiration was taken from existing digital and physically based plant shops with a similar look and feel, and date night/tapas/special occasion focused restaurant brands. The planty vibe carries through the logo with a fully customized font to add a more leafy look to the design, exemplified by the pictograph of a wine glass + planted pot illustration. Additionally, the colors chosen are not only on theme but fill AA accessibility contrast standards to ensure maximum readability for customers online.