INFINITUS PICTURES
Creating a brand and website for a production company.
Infinitus Pictures is a production company based in Los Angeles. The founder, Eric Hernandez, is committed to creating a production company that focuses on working with clients that want to give back to their communities and better the world at large. Additionally, he wants to attract top talent not only through the clients and projects they take on, but also through fair pay, safety, and equal opportunity employment best practices not standardized in the industry.
The Challenge
Infinitus Pictures needed a re-brand to help create a brand that is timeless, impactful, and represented the limitlessness the word “Infinitus” defines.
We created a modern look and feel by choosing a condensed, strong font for the logo, and used a simple color scheme of shades of black and grey with two accent color options. The conceptual infinity symbol pulls it all together and offers some movement and flow to an otherwise structured and modern aesthetic.
Additionally, I regularly act as unit photographer on set for videos produced and shot by Infinitus Pictures.
Services:
Brand Identity Design
Logo Design
Social Media Templates
Unit Photography
An Iterative Process
I designed and presented many ideas throughout the process of creating the logo for Infinitus Pictures. The concept of capturing “limitless possibilities” was refined and changed many times, moving from complex to more simplistic and back again. The client was excited to try a lot of different ideas, so as to explore possibilities with motion graphics down the line. By exploring a range of ideas, the client and I were discovering not only what the brand was, but what he dreamt of making it in the future. This helped us refine the brand into its final form.
Social Media Templates
Eric (and by extension Infinitus Pictures) is very active on social media platforms, particularly Instagram. So, as part of the rebrand I also created several templates for him to use for announcements, text heavy posts/quotes, and instagram stories/reels in order to help Infinitus Pictures’ feed stay consistent with it’s refreshed branding.
A Website to Call Home
Eric and I are in the process of building out a new website for his business. I am assisting in writing content, defining the site map, and creating the website in Elementor.
His current website has been re-vamped and updated to follow his new brand guides in the meantime and can be viewed here: https://infinituspictures.com/.
